Job Description

Marketing Specialist II - Omnichannel Loyalty Strategy and CRM

Position Description:

Building long term relationships is at the heart of winning the hearts and minds of customers. To do so, retail loyalty programs are at the heart of strategies to engage customers in earning rewards that can be used for savings and value. Giant’s best-in-class rewards program, Flexible Rewards®, is on the frontline of encouraging sales and retention of engagement with millions of customers throughout its mid-Atlantic footprint.

In this role, Giant seeks curious, influential strategists who enjoy the balance between deep analytics-based rigor and the fulfillment of building loyalty campaigns, promotions and offer strategies that are directly seen in our stores and the full range of omnichannel marketing interaction points.

The role requires proactive thought leadership to link data and attitudinal results to drive campaign development and execution, which includes building earn and redeem initiatives and the promotional campaigns that support these endeavors.

This marketing strategist will be deeply involved with planning, presentation and decision-making across all levels of the organization, along with partners in Giant’s stores, IT and support teams, and a range of other critical channel leaders.

Ultimately, success is based in the ability to drive and measure incremental sales, retained sales, digital engagement and contributing to the emotional connection Giant seeks between their brand and the customers Giant serves.

Essential Responsibilities:

• Own development and execution of mass and targeted campaigns to drive customer acquisition and omni-channel engagement. This includes collaborating with the core grocery merchandising team to understand needs and objectives, creating strategic plans and briefs, presenting proposals, managing execution, reviewing results and optimizing future plans based on results and learnings.
• Evaluate the full range of loyalty metrics, assessing enrollments, engagement, sales, retention, and a larger set of critical key performance indicators, with the duty of assessing trends and leading indicators of potential areas of concern or opportunity.
• Lead development of targeted and mass CRM efforts, owning the strategic development and execution of customer communications, including email and push notification campaigns that drive loyalty engagement, retention, and reactivation.
• Partner with Giant eCommerce teams to develop email strategies to target, drive growth, engage and win-back shoppers within our eCommerce offerings.
• Collaborate on and execute the creation of offer frameworks that drive desired business results and engagement from = Giant shoppers.
• Build and own Giant’s redemption offer strategy, assessing seasonal customer spend against budget considerations to determine best product offer framework.
• Work with retail leaders and Operations teams to ensure flawless execution of loyalty initiatives at store level. Assist with development of training materials and communications to support loyalty programs.
• Partner with Strategy Manager to research and report on loyalty and competitive trends within the market. Responsible for keeping leadership and organization aware of new developments within the changing landscape of customer acquisition and retention.
• Assist with development and maintenance of processes to effectively and efficiently manage customer communication across various business objectives including eCommerce, CRM and Rewards programs.
• Performs other Loyalty and CRM functions within the department as assigned by the Manager Loyalty and CRM Strategy and Director of Omni-Channel Loyalty and CRM

Candidate Preferences:

• Bachelor’s Degree in Business, Marketing, Strategy, Finance, Analytics
• Experience in Loyalty Marketing, CRM, Brand Marketing, or related fields preferred, but not required.

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