Job Description

Position Overview

We are seeking an experienced and detail-oriented Media Planner and Buyer with 3-5 years of

relevant experience to join our media team. This role requires an individual with expertise in

both traditional and digital media, a strategic mindset, and the ability to effectively analyze and

optimize campaign performance. The ideal candidate will have a proven track record in

planning, buying, and evaluating media across various channels, including digital, social, and

traditional media.

Key Responsibilities

● Strategic Media Planning:

○ Develop and execute holistic media plans for a National Quick Service

Restaurant brand with restaurants in Hawaii that align with both the National and

Hawaii marketing objectives and budget.

○ Utilize provided data to target audiences and select appropriate media channels

to maximize reach and campaign effectiveness.

○ Collaborate with other agency departments to ensure media plans complement

creative strategies and align with client goals.

■ Account Service - Planning

■ Digital Department - Setting up digital campaigns

● Media Buying:

○ Execute and negotiate media buys across digital platforms (CTV, Streaming

Audio, Display, Social), terrestrial radio, linear TV, and print.

○ Manage relationships with media vendors and negotiate rates to ensure cost

efficiency.

○ Monitor, optimize, and adjust media buys in real time to maximize ROI.

● Digital Media Expertise:

○ Plan, buy, and analyze digital advertising campaigns across display, video,

audio, social, and programmatic channels.

○ Track digital campaign performance using analytics tools and provide actionable

insights on an on-going basis from start to end of the campaign.

● Performance Analysis & Reporting:

○ Monitor campaign performance and optimize campaigns on an ongoing basis

○ Analyze campaign performance metrics and provide comprehensive reports to

clients and internal teams.

○ Use data to inform optimization strategies and future media planning.

○ Prepare post-campaign analysis and recommendations for continuous

improvement.

● Budget Management:

○ Manage and track media budgets effectively to ensure maximum ROI.

○ Reconcile media invoices and ensure accurate billing.

Key Qualifications

● Experience: Minimum 3-5 years of media planning and buying experience, preferably

within an agency setting.

● Digital Expertise: Proven experience with digital advertising platforms and DSPs.

● Channel Knowledge: Expertise across multiple channels including digital and traditional

media.

● Analytical Skills: Strong analytical skills with the ability to translate data into actionable

insights.

● Communication Skills: Excellent verbal and written communication skills to effectively

present strategies and results to clients and internal teams.

● Attention to Detail: Detail-oriented with strong organizational skills.

● Interpersonal and Relationship Building Skills: Ability to build and maintain good

working relationships with internal teams and media partners.

● Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related

field preferred.

● Proficiency with Media Related Software: Comfortable working with Microsoft Office,

inclusive of Excel, media planning and buying software (i.e. Strata)

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